Resources Library by ANA

Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products

In Austria, as in an number of OECD-countries, the system of state-sub sidized provision for old age has, because of demo- graphic development, come in need of adjustment. The public did not become aware of this fact until the early 1980's, when...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Heinz J. Zeilhofer

June 15, 1989

Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products (German)

In Austria, as in an number of OECD-countries, the system of state-sub sidized provision for old age has, because of demo- graphic development, come in need of adjustment. The public did not become aware of this fact until the early 1980's, when...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Heinz J. Zeilhofer

June 15, 1989

Retailer/supplier relationships in plastic cards and payment systems

This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Steve Worthington

June 15, 1989

Mobilizing values to slice up the market

The paper reports on a test of the model in a benchmark study done in the field of financial institutions. Respondents are categorized and grouped using the two key measures, and the predictions about them tested using a perceptual mapping technique...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Jan Hofmeyr

June 15, 1989

The LWT investor

LWT's interest has been to encourage greater use of television advertising by financial institutions. To provide a link between ourselves and potential advertisers, we launched a Financial Marketing Review in December 1985 to bring to wider attention...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Bernard C. Bennett, Tony Wornell

June 15, 1988

Influence of socio-cultural change on attitude and behaviour in relation to financial services

This paper provides an overview on the main direction of socio-cultural change in Germany from 1985 to 1987 and outlines the main socio-cultural types, their growth or decline over the years. Three socio-cultural target groups are described which are...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Eleonore Grimm, Dieter Schmid

June 15, 1988

Linkages

The linkage approach offers the potential solution to the continuing challenge of better understanding the consumer; the ideal that we strive for -- the ability to identify, describe and track consumers at the individual level. The proliferation of...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Lynn S. Whitton

Company: American Express Company

June 15, 1988

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Lionel Gordon

June 15, 1986

The self-service bank

Banking with private customers in the Federal Republic of Germany undergoes a radical change with economic and social consequences for our country which cannot yet be foreseen. Among others it concerns the distribution of meanwhile about 2 billions...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Wolfgang Hesse

Company: Produkt + Markt GmbH & Co. KG

June 15, 1986